WEBINAR: Adapting Your Orthodontic Practice to the Age of Consumerism

Join Dr. Leon Klempner, retired Orthodontist and CEO of People & Practice, as he walks through how your practice can compete during this new age of consumerism where convenience rules. Learn the best strategies to grow your business through digital marketing and virtual consults.

In this webinar, you will learn:

• How to modernize your practice without compromising your principles

• How to grow your practice while continuing to serve your current patients with the highest quality of care

• Dr. K’s 10 easy steps you can do to improve your practice today

• Why educating your community is important

Watch the video of our webinar below and then contact us for a free marketing consultation.

Don’t Miss Our Lecture at the MKS Forum 2019

We will be speaking at the 2019 MKS Forum.
Topic: 10 Things You Need to Change in Your Practice on Monday Morning 

OCTOBER 25-26, 2019 | DALLAS, TX

Leon Klempner, DDS, is a co-founder of People & Practice,a digital marketing consultancy exclusively for doctors. He understands orthodontics because he’s been there, with over 40 years of private orthodontic practice experience. People & Practice builds trust in your practice online to help you get new patients in a digital era by convincing them (before even meeting you) that you’re the practice to choose.
In this webinar, you will learn:

During my lectures, you will learn:

  • Changes you need to make to your practice to thrive in the new economy
  • Tips to leverage digital marketing
  • Make trust and expertise the difference in bringing new patients to your office

Click here to register

Get a discount by using the code: KLEMPNERMKS

Increase Engagement on Facebook Through Comments

Social media is a powerful way to amplify your message, reach potential patients who may not be aware of your practice, and get your current clients to promote your service to their network by engaging with your content.

You have noticed a new way Facebook has been portraying comments to posts on your page.

According to Facebook:

“To improve relevance and quality, we’ll start showing comments on public posts more prominently when:

  • The comments have interactions from the Page or person who originally posted; or
  • The comments or reactions are from friends of the person who posted.

We will continue to take other signals into account so we do not prominently show low-quality comments, even if they are from the person who made the original post or their friends.”

If you want to boost engagement of your posts, try to engage with commenters who will encourage discussion (like Top Commenters or Discussion Starters). According to socialmediatoday.com:

“So, if you want to try and engage with more comments on your Page posts – which you should because it will likely help to boost your post reach – you should look to reply to those that will encourage more discussion, and prompt other users to either like or reply.”

Bottom line is to engage within the comment section of your posts. Don’t just set it and forget it. You have to be actively involved and take notice of who is a top or more engaging commenter on your posts.

For a full article on this topic, click here.

Don’t Miss Our Lecture at the 2019 AAO Annual Session

We will be speaking at the 2019 AAO Annual Session.
Topic: Make the 3 Changes For Your Practice To Thrive In This New Disrupted Economy.

Details for our session:
Monday, May 6, 2019
Time: 9:10am – 10:10am
Room: LACC Petree C – Level 1

Description: Here’s the hard truth: It’s not necessarily increased competition from corporate dentistry, online direct-to-consumer orthodontics or even the economy that prevents most practices from thriving. It’s our own inability to make needed adjustments to the way we do business that hurts us the most. The person who is holding you back is most likely staring at you in the mirror every morning. Join this talk to learn the perfect formula for running a successful practice today.

Learning Objectives:

  • Define the changes necessary to thrive in the new economy.
  • Evaluate your digital marketing strategies.
  • Differentiate your practice based on trust and expertise.

Click here to register

Don’t Miss Dr. Leon Klempner at Dental Monitoring Symposium

Our own Dr. Leon Klempner will be speaking at the Dental Monitoring Symposium.

Marketing Dental Monitoring to Combat the Competition
Make the 3 Changes For Your Practice To Thrive In This New Disrupted Economy

Dental Monitoring Symposium
Las Vegas, NV
Friday, Mar 22, 2019
1:30 PM

Click here for the full program and more info.

McGill Article: Top Social Media Do’s And Don’ts To Gain New Patients

Our co-founders, Leon Klempner, DDS and Amy Epstein, MBA, were invited to write an article for The McGill Advisory about how orthodontists can be successful on social media. The article is filled with great tips and advice and appeared in the March 2019 issue.

Most practices jump headfirst into social media (Facebook, Instagram, LinkedIn, etc.) but fail because they don’t understand the platforms. If you want to succeed, you need a gameplan that follows some basic rules. Use the advice below to reach prospective new patients in your area who need your services…

To read the full article please click here to go to the McGill & Hill Group website (membership required).

Don’t Miss Dr. Leon Klempner at Dolphin User Meeting

Our own Dr. Leon Klempner will be speaking at the Dolphin User Meeting on Saturday Mar 2nd. The session is from 9:45 AM – 11:00 AM. If you will be in Phoenix for this great event try to catch the lecture.

Dr. Klempner will be presenting actionable takeaways on how you can help your practice retain more patients.

You Are Your Own Worst Enemy: Three Changes for Your Practice to Thrive in This New Economy

Here’s the hard truth: It’s not necessarily increased competition from corporate dentistry, online direct-to-consumer orthodontic,s or even the economy that prevents most practices from thriving. It’s our own inability to make needed adjustments to the way we do business that hurts us the most. The person who is holding you back is most likely staring at you in the mirror every morning. Join this talk to learn the perfect formula for running a successful practice today.

Click here for more info.

Read: You Are Your Own Worst Enemy – Thrive in the New Economy

An article by our very own Dr. Leon Klempner was featured in the latest issue of Bentson Copple reSource.

It’s not necessarily increased competition from corporate dentistry, online direct-to-consumer orthodontics, or even the economy that prevents most orthodontic practices from thriving.

Dr. Klempner discusses the person who is preventing your practice from thriving is most likely staring at you in the mirror every morning.

Download a PDF of the article here.

Become an Authority & Compete on Value Not Fees

Have you ever noticed that there are some people who just command a presence? They have confidence and breadth of knowledge that just makes you stop and listen to what they have to say and trust their expert opinion.

It can be the same way with your practice.

People & Practice is the Authority Marketing agency for orthodontists. We put in place a process to position you as the orthodontic authority in your geographic region.

We do this by employing all the digital marketing tools at our disposal to differentiate your office from your competitors based on expertise and authority. First we establish trust in your practice online through social media and reputation management. Then we provide useful information on a consistent basis that educates and addresses their specific needs – straightening their teeth.

But, we don’t just go out there willy-nilly and target every single potential patient.

That’s where we really excel. Our programs specifically attract and convert patients who are willing to pay for the premium orthodontic services you provide.

Pull more people to your office and convert more patients with People & Practice’s Authority Marketing program. Compete on value not on price.

Want to learn more about how Authority Marketing can help you convert more patients, email me or give us a call at 888-279-1472. Now ready to talk yet? Read all of our free marketing tips on our website.

Want More People Calling Your Practice? Clone Your Patients!

We can all agree that there’s nothing better than our existing patients.

While they’re in our chairs, they’re a captive audience to our bad jokes and our great service. If we’ve done our jobs right, people leave the office with a healthy smile and a healthy appreciation for our practice. We already know that everything from the decor to the front desk staff are a part of a good marketing plan to help capture and convert patients, make them feel at home throughout treatment and, if we’re lucky, sing our praises to their friends and family.

We would also expect that if everything falls into place we can rely on repeat business from current patients’ siblings or even parents looking for adult braces or Invisalign. So, wouldn’t it be great if we could just clone our existing clientele to create more patients?

Spoiler alert: You CAN!

And it’s not Sci-Fi (or maybe it is depending on how technologically savvy you are.) It’s advertising in the digital age. To find new patients who are just like the ones you already treat, People & Practice uses Facebook’s powerful ad platform to build custom lists of people who are within driving distance of your office and target them with educational advertising.

There is also a lot that you can do with the fans of your practice’s Facebook page. People & Practice employs a series of lead generation techniques on social media to activate your business page fans and their network. Using our know-how, combined with Facebook’s technology, we can target exactly the people YOU WANT calling your practice – and we can use the patients you already have to help inform that audience.

Our marketing programs help capture the attention of people who are not connected to your current patients and are in the market for your services.

Are you looking to pull more patients into your practice who are willing to pay for quality, personalized service? Give us a call for a free marketing analysis and learn how we practically clone your best patients!

Click here to contact People & Practice , call 888.866.DOCS, or email leon@pplpractice.com.