Key to establishing online credibility is creating relevant, smart content in the form of blog posts. Blogs should be relevant to the practice area, important to the doctor personally, and interesting to patients.
Some topics that you can begin with are:
- Adult Orthodontics
- Best Time for Your Child’s First Orthodontic Exam
- Straight Teeth and Self Esteem
Keep blog posts to 300 words or less, include bullets to keep things structured, and illustrate points with imagery.
Pro Tip: Include a widget on your website that features your most recent blog post. This way, your site looks as though it’s updated frequently and patients see new content every time they visit!