Our Next Podcast Guest: Dental Monitoring’s Mark van Weelde

We speak with Mark van Weelde, Vice President of Global Sales and Marketing at Dental Monitoring (DM), a transformative medical technology company that allows patients and orthodontists to communicate remotely to closely monitor treatment.

In this episode, we address the role DM can play in helping orthodontists compete with direct-to-consumer companies and how technology allows us to fill a gap in the marketplace providing the patient the convenience and speed they are looking for. We also address a concern of orthodontists that AI might detract from their role as a specialist.

Do not miss this in-depth discussion of these important issues.

Listen to the clip below and then click here to subscribe to our podcast to hear all of our many other informative and insightful conversations.

Our podcast, The Survival Guide for Orthodontists is dedicated to making you the authority in orthodontics to prospective new patients in your community. Click here to subscribe to the podcast, and listen to the latest episode. Subscribe today!

Our Latest Podcast Guest: Gianna Hartwig & Trey Lawrence, AAO Legal Team

In Episode 6 of our podcast, The Survival Guide for Orthodontists, we speak with Gianna Hartwig, State Affairs Coordinator, and Trey Lawrence, Associate General Counsel, from the American Association of Orthodontists legal team. During our discussion we tap into legal issues that are top of mind for many orthodontists and the AAO’s position on these matters as they battle the issues and provide support for orthodontists and the industry.

In this episode we address:

  • Legal ramifications for orthodontists of speaking out about direct-to-consumer orthodontics and how and when it’s appropriate
  • AAO’s legal support fund that provides grants to support state legal issues if they arise
  • Implications and outcomes of two court cases in Ohio and Texas that challenged specialty advertising rules in dentistry
  • The AAO’s position on teledentistry and the AAO list of parameters to protect patient health and safety while allowing practitioners to explore this technology

Do not miss this in-depth discussion of these important issues and the very informative advice that the AAO legal team offers.

Resources:

Listen to the clip below and then click here to subscribe to the podcast!

Our podcast, The Survival Guide for Orthodontists is dedicated to making you the authority in orthodontics to prospective new patients in your community. Click here to subscribe to the podcast, and listen to the latest episode. Subscribe today!

5 content marketing ideas for your orthodontic practice

Developing engaging and informative content for your social media posts and blogs can be tough but it’s a great way to show your office is the go-to expert in your region, and that your practice is a fun place to get braces. Below we outline five ideas to get your content kick-started.

Top Five Questions About Invisalign for Adult Treatment

You probably get a lot of questions from adult patients about Invisalign. Use this content to answer the most common questions you get about the clear aligners from patients who are considering the treatment for themselves. We have also developed similar content answering the most asked questions about clear aligners for children.

How is Invisalign like Harry Potter’s magic?

Fun post for the tween and teen crowd. Sometimes science is so advanced that it becomes almost indistinguishable from wizardry. Invisalign is powered by the kind of tech that can be considered magical. Get ready patients ready to step into the fantastic world of Invisalign!

Why you should only see an orthodontist

People ask, “why can’t I just order clear aligners online and do it myself?” In this post we reviewed the reasons why an orthodontist is the professional you need to see when choosing any orthodontic treatment, and the potential pitfalls of DIY.

Role of Orthodontist in Sleep Apnea

This is an example of a great educational article that positions you as an expert. There are many studies on the role of orthodontics in the treatment of sleep apnea. Educate your potential patients about how orthodontics is suited for treatment due to their expertise and knowledge. Provide an outlook to the essential role of orthodontists in the treatment of this serious disease.

Use of technology and how it helps patients

Do you have technology such as Dental Monitoring or Rhinogram integrated into your practice? Create an article that describes the benefits of these high tech applications and how they help your office make the process of getting both traditional braces and clear aligners faster and more convenient.

Want to learn more? Contact People & Practice today for a free marketing consultation and find out how we use a combination of marketing strategies to position your practice as the authority in orthodontics in your region to attract and convert more patients.

Our Next Podcast Guest: Chris Bentson

We speak with Chris Bentson, a partner in Bentson Copple & Associates, a company that offers transition, valuation and training services for the orthodontic industry, and the editor-in-chief of Bentson Copple reSource, a quarterly newsletter focused on the business aspects of running a successful orthodontic practice. In this podcast we address with Chris how orthodontists can take the disruption in the industry and use it to their advantage by offering the same convenience patients are seeking at mail order alignment companies but with the added value of a one-on-one, full consultation by a qualified doctor. The secret is to embrace technology. We get into the nuts and bolts of what forces are affecting the industry and the tools available right now to help independent and small group practices beat the big box orthodontic companies.

In this episode we talk with Chris Bentson about:

  • How has disruption by Smile Direct Club and Invisalign affected small independent practices
  • The future of orthodontics is bright for the practice that adopts teledentistry technology
  • Address the growth of corporate dentistry and consolidation of practices

Listen to the clip below and then click here to subscribe to the podcast! Episode 5 will be released on September 10, 2019.

Our podcast, The Survival Guide for Orthodontists is dedicated to making you the authority in orthodontics to prospective new patients in your community. Click here to subscribe to the podcast, and listen to the latest episode. Subscribe today!

WEBINAR: Adapting Your Orthodontic Practice to the Age of Consumerism

Join Dr. Leon Klempner, retired Orthodontist and CEO of People & Practice, as he walks through how your practice can compete during this new age of consumerism where convenience rules. Learn the best strategies to grow your business through digital marketing and virtual consults.

In this webinar, you will learn:

• How to modernize your practice without compromising your principles

• How to grow your practice while continuing to serve your current patients with the highest quality of care

• Dr. K’s 10 easy steps you can do to improve your practice today

• Why educating your community is important

Watch the video of our webinar below and then contact us for a free marketing consultation.

Our Next Podcast Guest: LeeAnn Peniche

We speak with LeeAnn Peniche about the techniques and efficiencies needed to run a modern orthodontic practice. Peniche is the founder and president of Peniche & Associates, a company that teaches orthodontists about the processes and marketing they need to excel in the business of orthodontics. In this episode we engage Peniche about her business philosophy and recommendations including topics like how to increase pure conversion numbers, assessing if a patient is open to virtual consultations, and the best way to implement limited treatment options into your practice.

In this episode we talk with LeeAnn Peniche about:

  • Addressing poor conversion rates and simplifying the process to get patients to yes
  • How patient demographics changes the way we communicate with them
  • Technological differentiators orthodontists have at their disposal to conduct more exams per day and increase patient acceptance
  • The benefits of advising patients on limited treatment for those who want a social six fix to get their “selfie smile” – as long as doctor takes full records and presents the options
  • LeeAnn Peniche’s tips for running a better practice

Listen to the clip below and then click here to subscribe to the podcast!

Our podcast, The Survival Guide for Orthodontists is dedicated to making you the authority in orthodontics to prospective new patients in your community. Click here to subscribe to the podcast, and listen to the latest episode. Subscribe today!

Don’t Miss Our Lecture at the MKS Forum 2019

We will be speaking at the 2019 MKS Forum.
Topic: 10 Things You Need to Change in Your Practice on Monday Morning 

OCTOBER 25-26, 2019 | DALLAS, TX

Leon Klempner, DDS, is a co-founder of People & Practice,a digital marketing consultancy exclusively for doctors. He understands orthodontics because he’s been there, with over 40 years of private orthodontic practice experience. People & Practice builds trust in your practice online to help you get new patients in a digital era by convincing them (before even meeting you) that you’re the practice to choose.
In this webinar, you will learn:

During my lectures, you will learn:

  • Changes you need to make to your practice to thrive in the new economy
  • Tips to leverage digital marketing
  • Make trust and expertise the difference in bringing new patients to your office

Click here to register

Get a discount by using the code: KLEMPNERMKS

Increase Engagement on Facebook Through Comments

Social media is a powerful way to amplify your message, reach potential patients who may not be aware of your practice, and get your current clients to promote your service to their network by engaging with your content.

You have noticed a new way Facebook has been portraying comments to posts on your page.

According to Facebook:

“To improve relevance and quality, we’ll start showing comments on public posts more prominently when:

  • The comments have interactions from the Page or person who originally posted; or
  • The comments or reactions are from friends of the person who posted.

We will continue to take other signals into account so we do not prominently show low-quality comments, even if they are from the person who made the original post or their friends.”

If you want to boost engagement of your posts, try to engage with commenters who will encourage discussion (like Top Commenters or Discussion Starters). According to socialmediatoday.com:

“So, if you want to try and engage with more comments on your Page posts – which you should because it will likely help to boost your post reach – you should look to reply to those that will encourage more discussion, and prompt other users to either like or reply.”

Bottom line is to engage within the comment section of your posts. Don’t just set it and forget it. You have to be actively involved and take notice of who is a top or more engaging commenter on your posts.

For a full article on this topic, click here.

Our Next Podcast Guest: Dr Jonathan Nicozisis

On our latest podcast episode, we speak with Dr Jonathan Nicozisis – a national lecturer and educator who teaches about advanced techniques with Invisalign – about the disruption of the industry by clear aligner technology and the direct-to-consumer business model. His philosophy aligns with our own that doctors need to embrace the change and make it work for them instead of fighting it.

Listen in on our wide-ranging and informative conversation with Dr. Nicozisis in this episode that includes discussions about:

  • How clear aligner treatment is not being taught in residency programs and what Dr. Nicozisis is doing to fix that with his Aligner Intensive Fellowship program
  • The impact of communication on a local level to differentiate the specialist from the general dentist in orthodontic treatment
  • Changing the narrative on offering limited treatment to patients by discussing and educating patients and offering all the options
  • Addressing consumers’ desire for convenience that is driving them to direct-to-consumer alternatives
  • For fun we also play Monday Morning Quarterback and ask Dr. Nicozisis what he would do differently in hindsight as a young orthodontists just out of school

Our new podcast, The Survival Guide for Orthodontists is dedicated to making you the authority in orthodontics to prospective new patients in your community. Click here to subscribe to the podcast, and listen to the latest episode. Subscribe today!

Get More Out of Dental Monitoring

Changes to our specialty are all around us. Likewise, we have to change to ensure our practices continue to thrive.

Many of our clients have been evaluating Dental Monitoring, a mobile monitoring solution that allows doctors to control the position and shape of a patients’ teeth remotely and continuously. The system is designed to work with most treatment plans or post-treatment follow-ups, from regular brackets to lingual appliances or removable pre-planned aligners.

It’s a powerful piece of advanced technology.

But simply starting with a new piece of technology is only half the battle. Letting the right people know about it – and that you’re the first practice in your area to be providing it – is the other.

People & Practice has a comprehensive promotional program to highlight the benefits that come with a program like Dental Monitoring, including: fewer office visits, virtual appointments, faster treatment times, and texting with the doctor.

Your practice needs a marketing plan to communicate this to new patients who will value these benefits the most. Our goal is to take them from wherever they are online and bring them to your website to learn more and schedule an appointment, be it through a phone call, web form submission or sharing photos for a digital consult.

Contact us to learn more about how we can help you roll out your new technologies, and promote your practice overall.