Long-Established Orthodontist With Flat Growth Wanted to Increase Production to Eventually Sell - We Increased His Business by 64%!

Great Lakes Bay Orthodontics owner Dr. Dale Davis had a problem. His practice had a great brand and a good book of business but had experienced flat growth for 10 years and he was looking to sell in the near future. He needed to create value to attract a buyer.

The Goal

Dr. Davis came to People + Practice and outlined his goal: Build up his business so that he could increase the value of his practice to eventually attract someone to buy his orthodontic office.

The Plan

As a top-tier Invisalign practice that implements Dental Monitoring to see patients remotely, Great Lakes Bay Orthodontics had relatively low lab fees and limited in-person visits with patients. Dr. Dale Davis and the team began focusing more on maintaining per-visit profitability as a key performance indicator for the practice, rather than case fee.

There was a built-in opportunity to capitalize on the market created by direct-to-consumer orthodontic companies for his practice to spur the growth Dr. Davis needed. Great Lakes Bay Orthodontics implemented a tiered pricing model - marketing directly to those with simpler cases - to reach an entirely new segment of the orthodontic market while still maintaining high margins.

What We Did

We communicated that there is flexibility in orthodontic treatment and pricing to match. People + Practice’s plan to capitalize on this business decision included reputation management, creating and managing a social media platform to build trust and attract leads, in-office marketing programs and, of course, tracking success through analytics all to spur growth and attract a buyer.

How We Did It

• Focused the marketing to capture a segment of the marketplace that was willing to pay more than direct-to-consumer  prices to have an orthodontist supervise their treatment
• Educated the community as to why it’s important to have an orthodontic specialist supervise orthodontic treatment
• Messaged around honesty regarding the practice’s ability to offer low treatment fees and for it still to be a good business decision

The Outcome: 64% Increase!

Great Lakes Bay Orthodontics began adding more patients to its roster, drawing from a group of people who weren’t the typical orthodontic patient beforehand. At the same time, the doctors were able to work less, as there were fewer in-office appointments per case. Per patient profitability, conversion and gross production all grew allowing the doctors to serve more people in the community. Great Lakes Bay Orthodontics increased by 64%! Most importantly, we were able to help Great Lakes Bay Orthodontics to build a high enough valuation so quickly that Dr. Davis is able to exit ahead of his original schedule.

What Dr. Davis Said: "That's Real ROI."

"We are up from 1.7 million in net collections to over 2.8 million... that’s real ROI." - Dr. Dale Davis, Great Lakes Bay Orthodontics.

You Have a Vision For Your Practice. We Have The Experience to Get You There!

Peoople + Practice has a proven approach to orthodontic practice marketing that works. See how our marketing solutions can help you get your practice where it needs to be. Click here to start your journey to succcess with People + Practice today!