4 Strategies To Implement A Digital Practice (Part 2)

Last time, we discussed how to attract digital savvy patients from where they are and how to take advantage of more profitable aligner options in your practice. We continue with the following strategies to help build your digital practice.

Adopt remote monitoring and case management technology

There’s new technology available that will positively impact your bottom line and make life easier for patients. We know you like seeing your patients’ smiling faces but, many of them would most likely jump at the opportunity to send their treatment updates remotely and communicate digitally instead of having to come into your office.

COVID-19 taught us that, combined with other technologies, a virtual monitoring tool can help a patient seamlessly continue treatment from home—even on an extended basis. Remote monitoring allows braces to be observed to determine when the wire becomes passive, maximizing use of the hardware and ensuring patients aren’t forced to come to the office for unnecessary visits. For aligner cases, you know exactly when the patient is ready for their next set—or if they need to remain in their current aligner for a bit longer. Refinements are minimized, shortening treatment time.

Many orthodontists like Dr. Sky Naslenas have continued to offer virtual monitoring even after the pandemic waned. Not just because it’s easier for her patients, but also because it’s cost effective and opens more chair time for her new consults. A remote monitoring system like DentalMonitoring can extend time between appointments from an average of seven weeks up to 14 weeks, irrespective of treatment modality…

Click here to read the rest of this informative article on digital marketing for orthodontists on the McGill & Hill Company website. (Email sign up required)