Remember Blockbuster Video stores? How many do you think are left in the world? You might be surprised at the answer and the story of Blockbuster Video vs. Netflix has a lot to tell us about the state of the orthodontic industry today. We talk about the disruption of the orthodontic industry a lot and […]
Author Archive for: Amy Epstein
About Amy Epstein
Amy has extensive experience in marketing communications and public relations, with a focus on lead generation. She has worked with companies large and small to help grow business through digital marketing.
Amy has an MBA in Marketing from the Zicklin School of Business at Baruch College in New York City and a BS in Marketing from the University of Maryland.
Entries by Amy Epstein
Did you know that most of your website visitors will not convert? Maybe. But do you know all the things you can do about it to increase conversion? Probably not. Dr. Leon Klempner and Amy Epstein, MBA, partners and co-founders of People & Practice recently gave a webinar sponsored by SmileSnap about website conversion – […]
As orthodontic practices transition to a new way of operating post-quarantine, People & Practice has been helping clients re-open successfully. At the same time, we’ve also been learning from their experiences. One thing we know for sure is that managing your online reputation is as important as ever – perhaps even more so. Comprehensive protocols […]
Some of our clients have said that they feel they can’t do any of the things they used to do that make the patient experience special at their practices. So we put together this short list of some ideas to help: Custom Masks – Get some fun cloth masks made up or purchase some cool […]
Certain parts of the country are preparing to reopen after weeks of enforced shutdowns due to the Coronavoius pandemic. As we open there are many things to consider, first and foremost is the health of our patients and staff. Here we present a quick round up of 10 things to consider when reopening to protect […]
People & Practice and three of our clients were recently featured in a great article on teledentistry for orthodontists on LongIsland.com. In the article our orthodontic clients spoke about their feelings when Covid-19 lock downs began and how People & Practice helped them prepare for a practice with patients in quarantine. The doctor will see […]
By Leon Klempner, DDS and Amy Epstein, MBA The shock of this crisis is subsiding and we have all learned that social distancing is going to be a way of life for a while. Businesses have begun to adapt by going totally online or converting to a model that doesn’t include putting people together into […]
Have you been watching our Monday Motivation series? Check them out by following us on Facebook and LinkedIn. We publish a new video every other Monday morning. In case you missed it here is our most recent Monday Motivation video… What happened to the easy cases? Have we let opportunity slip through our fingers? Taking […]
I’m going to drop some truth on you right from the start. You might have a solid, traditional marketing program that brings in patients, but it is not going to be enough. The long game isn’t in your favor, because new technologies are emerging all the time to eat away at your business as your […]
We speak with Dr. David Sarver, a world-class orthodontist practicing in Alabama, author of multiple books on the industry including a brand new one just released , and a prolific speaker with over 400 engagements under his belt in the United States, Europe, Australia and the Middle and the Far East. He also played Division […]
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.