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Creating Orthodontic Content Marketing That Converts

At People & Practice we are all about the content but not all content is the same. Anyone who has tried to create marketing for themselves without professional help knows how hard it is to come up with good ideas and translate them into effective communications. Especially content that converts into paying patients. A study […]

Talking With Brad Kucharo About Financial Advice For Orthodontist

In Episode 20 of our podcast, The Survival Guide for Orthodontists, we invited Brad Kucharo, a Certified Public Accountant and Certified Financial Planner from John McGill & Company, to give some financial tips and advice for orthodontics. This was especially timely as orthodontists have questions about how the recent change in administration might affect them, […]

What People Are Saying About People & Practice

If you know anything about our marketing mantra, it’s that positive online reviews can help boost your practice’s trust factor and visibility online. Managing your online reputation is as important as ever – perhaps even more post-quarantine as patients research the protocols and safety features that practices are putting in place. It might come as […]