Download the slides from our recent AAO webinar, “A Low Fee Model is Not Your Only Option.” In this webinar, People & Practice’s co-founder and CEO, Dr. Leon Klempner spoke about how to grow a high quality orthodontic practice using digital marketing. CLICK HERE to download the presentation now. With downward pressure on fees, many orthodontists […]
Author Archive for: Amy Epstein
About Amy Epstein
Amy has extensive experience in marketing communications and public relations, with a focus on lead generation. She has worked with companies large and small to help grow business through digital marketing.
Amy has an MBA in Marketing from the Zicklin School of Business at Baruch College in New York City and a BS in Marketing from the University of Maryland.
Entries by Amy Epstein
People & Practice was invited to write an article for The McGill Advisory–the monthly newsletter of The McGill & Hill Group, a dental practice advisory group–about the importance of social marketing. In this article, titled “Increase Your New Patients By Differentiating Your Practice Online,” co-authored by our founders Leon Klempner, DDS and Amy Epstein, MBA, […]
How can the average orthodontic practice compete in a world where social media and online reviews have allowed consumers to take choosing an orthodontist into their own hands? Resources like Google Reviews, Yelp and Facebook have empowered patients to share their experiences and opinion of your practice with friends and neighbors at the push of […]
By far, the fastest growing segment in dentistry is large group corporate practices. They are very profitable, fueled by deep-pocket venture capital dollars and they are coming your way.
The following is an excerpt from Dr. Leon Klempner’s article on Practice Management in DentalTown Magazine: “The reality of business is that corporate groups, affiliations, and conglomerates often replace small-business owners, and can do so efficiently. We know that in theory, but it’s much more prolific when it affects us on a personal level. The dental […]
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.