How is your website at converting visitors to leads? Your website should be working for you to convert inquiries into consults. We recently held a webinar on this very subject in partnership with DynaFlex, a leading source of orthodontic supplies, 3D digital services, and dental sleep medicine. In this educational video we reviewed: How to […]
Orthodontists today already have a lot on their plate. Running a practice involves a whole host of business and management skills outside of the specialty and protecting yourself from legal issues before they become a problem is an important part of it. Recently, we sat down to speak with Trey Lawrence for a wide-ranging discussion […]
The classic baseball film Field of Dreams is known for the oft-quoted line “build it and they will come.” That snippet of wisdom imparted by a ghostly voice haunts the main character played by Kevin Costner until he takes on the task of making a baseball stadium in his corn field. Spoiler alert: Everyone thinks […]
People & Practice co-founder Dr. Leon Klempner was a practicing orthodontist for more than 40 years before he retired. He saw a lot of change in those decades. He also knows that every generation thinks that the golden age of orthodontics is always at some point in the past. But, he begs to differ. Dr. […]
During the virtual AAO Winter Conference, SmileSnap hosted an interview with our founding partner, Dr. Leon Klempner. We covered a number of topics within orthodontic marketing including: How the evolution of practice marketing has accelerated over the last few years The different tiers that orthodontic practices fall into nowadays and what they mean The components […]
People & Practice co-founders Dr. Leon Klempner & Amy Epstein, MBA were recently invited to write an article for the Journal of Clinical Orthodontics about online reviews, which we deem to be more important than ever before. At our agency, we strongly believe that online reviews are essential to successfully converting patients in your local […]
At People & Practice we are all about the content but not all content is the same. Anyone who has tried to create marketing for themselves without professional help knows how hard it is to come up with good ideas and translate them into effective communications. Especially content that converts into paying patients. A study […]
In Episode 20 of our podcast, The Survival Guide for Orthodontists, we invited Brad Kucharo, a Certified Public Accountant and Certified Financial Planner from John McGill & Company, to give some financial tips and advice for orthodontics. This was especially timely as orthodontists have questions about how the recent change in administration might affect them, […]
If you know anything about our marketing mantra, it’s that positive online reviews can help boost your practice’s trust factor and visibility online. Managing your online reputation is as important as ever – perhaps even more post-quarantine as patients research the protocols and safety features that practices are putting in place. It might come as […]
