Some of our clients have said that they feel they can’t do any of the things they used to do that make the patient experience special at their practices. So we put together this short list of some ideas to help: Custom Masks – Get some fun cloth masks made up or purchase some cool […]
Author Archive for: Amy Epstein
About Amy Epstein
Amy has extensive experience in marketing communications and public relations, with a focus on lead generation. She has worked with companies large and small to help grow business through digital marketing.
Amy has an MBA in Marketing from the Zicklin School of Business at Baruch College in New York City and a BS in Marketing from the University of Maryland.
Entries by Amy Epstein
Certain parts of the country are preparing to reopen after weeks of enforced shutdowns due to the Coronavoius pandemic. As we open there are many things to consider, first and foremost is the health of our patients and staff. Here we present a quick round up of 10 things to consider when reopening to protect […]
People & Practice and three of our clients were recently featured in a great article on teledentistry for orthodontists on LongIsland.com. In the article our orthodontic clients spoke about their feelings when Covid-19 lock downs began and how People & Practice helped them prepare for a practice with patients in quarantine. The doctor will see […]
By Leon Klempner, DDS and Amy Epstein, MBA The shock of this crisis is subsiding and we have all learned that social distancing is going to be a way of life for a while. Businesses have begun to adapt by going totally online or converting to a model that doesn’t include putting people together into […]
Have you been watching our Monday Motivation series? Check them out by following us on Facebook and LinkedIn. We publish a new video every other Monday morning. In case you missed it here is our most recent Monday Motivation video… What happened to the easy cases? Have we let opportunity slip through our fingers? Taking […]
I’m going to drop some truth on you right from the start. You might have a solid, traditional marketing program that brings in patients, but it is not going to be enough. The long game isn’t in your favor, because new technologies are emerging all the time to eat away at your business as your […]
We speak with Dr. David Sarver, a world-class orthodontist practicing in Alabama, author of multiple books on the industry including a brand new one just released , and a prolific speaker with over 400 engagements under his belt in the United States, Europe, Australia and the Middle and the Far East. He also played Division […]
We’re lucky that we get to speak with some of the most respected and effective professionals in the orthodontics industry who are helping to ensure that independent private practices are going to thrive in the future. Every month during my podcast, “The Survival Guide to Orthodontics,” we speak to a different expert in the field […]
We speak with Landy Chase, president and CEO of OrthoYes, an orthodontic business consultancy that specializes in training practices how to increase their start rates with effective and detailed procedures for all members of the office staff. He is also an author of five books on the subject, In this episode we speak with Landy […]
Hard to believe that 2019 is almost in the books.That time of year is upon us again where we reflect and make resolutions to improve ourselves both personally and professionally. Maybe it’s finally getting started on your exercise program. Or you’re thinking about how you can make changes in your practice to not only survive […]
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.