People & Practice co-founder Dr. Leon Klempner was a practicing orthodontist for more than 40 years before he retired. He saw a lot of change in those decades. He also knows that every generation thinks that the golden age of orthodontics is always at some point in the past. But, he begs to differ. Dr. […]
Author Archive for: Amy Epstein
About Amy Epstein
Amy has extensive experience in marketing communications and public relations, with a focus on lead generation. She has worked with companies large and small to help grow business through digital marketing.
Amy has an MBA in Marketing from the Zicklin School of Business at Baruch College in New York City and a BS in Marketing from the University of Maryland.
During the virtual AAO Winter Conference, SmileSnap hosted an interview with our founding partner, Dr. Leon Klempner. We covered a number of topics within orthodontic marketing including: How the evolution of practice marketing has accelerated over the last few years The different tiers that orthodontic practices fall into nowadays and what they mean The components […]
People & Practice co-founders Dr. Leon Klempner & Amy Epstein, MBA were recently invited to write an article for the Journal of Clinical Orthodontics about online reviews, which we deem to be more important than ever before. At our agency, we strongly believe that online reviews are essential to successfully converting patients in your local […]
At People & Practice we are all about the content but not all content is the same. Anyone who has tried to create marketing for themselves without professional help knows how hard it is to come up with good ideas and translate them into effective communications. Especially content that converts into paying patients. A study […]
In Episode 20 of our podcast, The Survival Guide for Orthodontists, we invited Brad Kucharo, a Certified Public Accountant and Certified Financial Planner from John McGill & Company, to give some financial tips and advice for orthodontics. This was especially timely as orthodontists have questions about how the recent change in administration might affect them, […]
If you know anything about our marketing mantra, it’s that positive online reviews can help boost your practice’s trust factor and visibility online. Managing your online reputation is as important as ever – perhaps even more post-quarantine as patients research the protocols and safety features that practices are putting in place. It might come as […]
Even before we had to adapt to the new way of doing business due to Covid-19, the patient experience had been evolving. As a matter of fact, the pandemic has only expedited the process of change, rocketing communication and the burden of legitimising your practice (through trust-building and education) towards the digital realm. Most practices […]
Remember Blockbuster Video stores? How many do you think are left in the world? You might be surprised at the answer and the story of Blockbuster Video vs. Netflix has a lot to tell us about the state of the orthodontic industry today. We talk about the disruption of the orthodontic industry a lot and […]
As orthodontic practices transition to a new way of operating post-quarantine, People & Practice has been helping clients re-open successfully. At the same time, we’ve also been learning from their experiences. One thing we know for sure is that managing your online reputation is as important as ever – perhaps even more so. Comprehensive protocols […]
Some of our clients have said that they feel they can’t do any of the things they used to do that make the patient experience special at their practices. So we put together this short list of some ideas to help: Custom Masks – Get some fun cloth masks made up or purchase some cool […]
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.