Entries by

Is Your Website Working For You or Against You?

The classic baseball film Field of Dreams is known for the oft-quoted line “build it and they will come.” That snippet of wisdom imparted by a ghostly voice haunts the main character played by Kevin Costner until he takes on the task of making a baseball stadium in his corn field. Spoiler alert: Everyone thinks […]

Watch: Marketing for Orthodontists – Interview with Dr. Leon Klempner at AAO Winter Conference 2021

During the virtual AAO Winter Conference, SmileSnap hosted an interview with our founding partner, Dr. Leon Klempner. We covered a number of topics within orthodontic marketing including: How the evolution of practice marketing has accelerated over the last few years The different tiers that orthodontic practices fall into nowadays and what they mean The components […]

Read Our Latest Journal of Clinical Orthodontics Article – Online Reviews: More Important than Ever

People & Practice co-founders Dr. Leon Klempner & Amy Epstein, MBA were recently invited to write an article for the Journal of Clinical Orthodontics about online reviews, which we deem to be more important than ever before. At our agency, we strongly believe that online reviews are essential to successfully converting patients in your local […]

Creating Orthodontic Content Marketing That Converts

At People & Practice we are all about the content but not all content is the same. Anyone who has tried to create marketing for themselves without professional help knows how hard it is to come up with good ideas and translate them into effective communications. Especially content that converts into paying patients. A study […]

Talking With Brad Kucharo About Financial Advice For Orthodontist

In Episode 20 of our podcast, The Survival Guide for Orthodontists, we invited Brad Kucharo, a Certified Public Accountant and Certified Financial Planner from John McGill & Company, to give some financial tips and advice for orthodontics. This was especially timely as orthodontists have questions about how the recent change in administration might affect them, […]

What People Are Saying About People & Practice

If you know anything about our marketing mantra, it’s that positive online reviews can help boost your practice’s trust factor and visibility online. Managing your online reputation is as important as ever – perhaps even more post-quarantine as patients research the protocols and safety features that practices are putting in place. It might come as […]