Millennials do not research companies on the web the same way other generations have. They go to their social networks to find out about you before they even search Google or click on your practice’s website. Capturing the attention of Millennials is all the buzz nowadays. This is a demographic that is disrupting the way […]
Author Archive for: P&P Blogger
About P&P Blogger
Lon Cohen is a marketing expert, content creator, and reporter living on Long Island.
Entries by P&P Blogger
Well, not really. We’ve only taken over the Rocky Mountain Orthodontics (RMO) Snapchat account for the week. People & Practice was invited to take over their account to promote our upcoming talk at the RMO/Dental Monitoring Symposium being held Oct. 6-7, 2017 in Las Vegas where our CEO, Dr. Leon Klempner, will speak about how […]
Can the independent practice compete against DSOs commoditizing the business of dentistry? Is there a way to differentiate yourself so that your practice stands out amongst growing competition? Will patients see the value in your practice over a low-cost alternative? The answer to all the above questions is YES. If you have the right marketing […]
We’re proud to announce that our founders, Dr. Leon Klempner and Amy Epstein, MBA, will be speaking at two upcoming orthodontic conferences. Rocky Mountain Orthodontics | Dental Monitoring Seminar October 6-7, 2017 | Las Vegas, NV Click here for more info about the seminar. Carestream Dental’s 2017 Global Oral Health Summit November 10-12, 2017 | Orlando, FL […]
We’re proud to announce that People & Practice will be speaking at the 2017 Global Oral Health Summit in November. The summit take place in Orlando, FL from November 10-12, 2017 at the Orlando World Center Marriott. More information about specific time and day of our session will be posted once it becomes available. If […]
Although essential to the success of any small business today many have no idea how to go about marketing their orthodontic practice online. We’ve found that now more than ever, solo orthodontist offices and small group practices are at risk of becoming commoditized in the eyes of their patients. The web has allowed for greater […]
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.