Entries by P&P Blogger

AAO Webinar: A Low Fee Model is Not Your Only Option

Earn CE credit in this free webinar on how to grow a high quality orthodontic practice using digital marketing hosted by People & Practice’s co-founder and CEO, Dr. Leon Klempner. A Low Fee Model is Not Your Only Option Date: December 12, 2018 Time: 07:30PM – 08:45PM Click here to register With downward pressure on fees, […]

Start With the Basics to Build Trust in Your Practice

Want to know the best way to discourage people from visiting your practice? Have inconsistent or worse plain out-of-date info listed on Google, Facebook and other online directories. In a recent study, BrightLocal.com found that more than 90% of consumers said they are frustrated when they find wrong information in online directories. More than 70% […]

READ: Meet the New Disruptors: Millennials!

The New York State Dental Journal, the flagship publication of the New York State Dental Association published our article on marketing to Millennials. The article titled “Meet the New Disruptors: Millennials!” talks about how the dental profession needs to learn to market to a new generation of decision-makers. There is a new generation of parents out […]

READ McGill Advisory Article: Digital Marketing Strategies To Build Patient Trust

Effective digital marketing requires more than just a website and Facebook page. To build trust and increase new patient flow, you must also actively engage consumers online. Below we discuss how you can use digital media to convince potential patients that you’re the right practice for them. Building trust with potential patients you’ve never met […]

AAO Lecture: Future-proof Your Digital Marketing

Join People & Practice’s co-founders, Dr. Leon Klempner and Amy Epstein, MBA, at the 2018 AAO Annual Session in Washington DC for one of two lectures on what works and what doesn’t in digital marketing in the age of technology. Saturday, May 5, 2018 3:40 PM – 4:40 PM Orthodontic Staff Program Room 145 – Street […]