Author Archive for: P&P Blogger
About P&P Blogger
Lon Cohen is a marketing expert, content creator, and reporter living on Long Island.
Entries by P&P Blogger
Want to know the best way to discourage people from visiting your practice? Have inconsistent or worse plain out-of-date info listed on Google, Facebook and other online directories. In a recent study, BrightLocal.com found that more than 90% of consumers said they are frustrated when they find wrong information in online directories. More than 70% […]
The New York State Dental Journal, the flagship publication of the New York State Dental Association published our article on marketing to Millennials. The article titled “Meet the New Disruptors: Millennials!” talks about how the dental profession needs to learn to market to a new generation of decision-makers. There is a new generation of parents out […]
Don’t take a NAP when it comes to your orthodontic practice on Google Business. Every orthodontist needs to claim their practice’s business listing on Google. Hands down, that is the most important piece of advice you need to know. You can pretty much stop here if you haven’t done that already. Go ahead and create […]
Effective digital marketing requires more than just a website and Facebook page. To build trust and increase new patient flow, you must also actively engage consumers online. Below we discuss how you can use digital media to convince potential patients that you’re the right practice for them. Building trust with potential patients you’ve never met […]
The right mix can create a marketing masterpiece for your orthodontic practice. We speak with orthodontists all the time who bemoan the loss of their tried and true referral sources and feel like they are facing the abyss when thinking that the only way to survive is by slashing fees. This is simply not the […]
Join People & Practice’s co-founders, Dr. Leon Klempner and Amy Epstein, MBA, at the 2018 AAO Annual Session in Washington DC for one of two lectures on what works and what doesn’t in digital marketing in the age of technology. Saturday, May 5, 2018 3:40 PM – 4:40 PM Orthodontic Staff Program Room 145 – Street […]
New data suggests that reviews are getting shorter, positive and social. A 2018 study published by ReviewTrackers found that online reviews are changing – for the better. Literally, reviews are getting more positive. They also found that people are using fewer characters to get their point across and that review-only sites are not growing as […]
If you don’t think you need a social media page for your orthodontic practice, think again! Many young parents will research a company on social media before they go anywhere else. They will not search on Google or ever visit your website. They go right to their favorite social media page and start looking to […]
Consumers say that they want to see ratings on review sites before they even think about going to a practice. A survey by BrightLocal.com showed that half need at least a 4-star rating before they choose a business and 73% said that positive reviews make them trust a business more. Reviews are a serious business. […]
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.