The McGill Advisory recently published our article in their monthly newsletter about how to use social media to increase your practice’s reach and convert more patients. You can read the full article below or log into your McGill account and read it on their website here. One of the biggest growth opportunities for your practice is […]
Author Archive for: P&P Blogger
About P&P Blogger
Lon Cohen is a marketing expert, content creator, and reporter living on Long Island.
The Progressive Orthodontist magazine featured our article about evolving your practice to meet the expectations of today’s consumers. We talk about the gap that has grown between the orthodontist and the patient and how to close it. Click here to read the article (PDF) in the current issue of The Progressive Orthodontist. If you want to know […]
The future is only scary if you’re not prepared for it. When I was running my orthodontic practice (not so long ago!), I made sure I was prepared for the future by learning the latest and greatest in technology. Not only the scanners and materials that helped me create thousands of beautiful smiles (it’s almost […]
Want to have more potential patients convert into paying customers on day one? We analyzed the stats of hundreds of client practices across the country and assembled five proven strategies to increase patient starts. Talk turkey on the first visit Many orthodontists were taught that they don’t speak to patients about finances on the first […]
Earn CE credit in this free webinar on how to grow a high quality orthodontic practice using digital marketing hosted by People & Practice’s co-founder and CEO, Dr. Leon Klempner. A Low Fee Model is Not Your Only Option Date: December 12, 2018 Time: 07:30PM – 08:45PM Click here to register With downward pressure on fees, […]
Want to know the best way to discourage people from visiting your practice? Have inconsistent or worse plain out-of-date info listed on Google, Facebook and other online directories. In a recent study, BrightLocal.com found that more than 90% of consumers said they are frustrated when they find wrong information in online directories. More than 70% […]
The New York State Dental Journal, the flagship publication of the New York State Dental Association published our article on marketing to Millennials. The article titled “Meet the New Disruptors: Millennials!” talks about how the dental profession needs to learn to market to a new generation of decision-makers. There is a new generation of parents out […]
Don’t take a NAP when it comes to your orthodontic practice on Google Business. Every orthodontist needs to claim their practice’s business listing on Google. Hands down, that is the most important piece of advice you need to know. You can pretty much stop here if you haven’t done that already. Go ahead and create […]
Effective digital marketing requires more than just a website and Facebook page. To build trust and increase new patient flow, you must also actively engage consumers online. Below we discuss how you can use digital media to convince potential patients that you’re the right practice for them. Building trust with potential patients you’ve never met […]
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.