Entries by P&P Blogger

Want More People Calling Your Practice? Clone Your Patients!

We can all agree that there’s nothing better than our existing patients. While they’re in our chairs, they’re a captive audience to our bad jokes and our great service. If we’ve done our jobs right, people leave the office with a healthy smile and a healthy appreciation for our practice. We already know that everything […]

Who Are Nanoinflouencers & Why Your Practice Needs Them!

When you put a name to a trend it can suddenly go viral. Take the concept of the Nanoinfluencer, for example. A recent New York Times article talked about the latest marketing scheme that companies have become queued into. Incentivizing everyday people with high engagement on social media to help reach their network of friends […]

Happy New Year!

We are smack dab in the middle of the holidays. You probably have a hundred things to think about and, hopefully, a hundred reasons to be joyous. Here at People & Practice we’re celebrating as well. Over the past few years we have had the pleasure of helping hundreds of practices become more digital savvy, […]

Video Killed The Radio Star… Or Did It?

MTV famously launched, almost 40 years ago, tongue firmly in cheek by choosing “Video Killed the Radio Star” by The Buggles for their first video. As it turned out, MTV did not kill radio but it did significantly disrupt the music industry. It put rock stars into people’s living rooms like never before. Twenty-four hours […]

Let’s Talk Turkey About Your Practice!

Do you have a mature practice but find that all your former referral sources are dying off, literally and figuratively? You have the latest equipment like a CBCT X-ray, iTero display, and you offer Invisalign but people still aren’t beating down your door for consultations. Other than that, things are great! “How can I bring […]

The McGill Advisory: How To Increase Your Reach On Social Media To Convert More New Patients

The McGill Advisory recently published our article in their monthly newsletter about how to use social media to increase your practice’s reach and convert more patients. You can read the full article below or log into your McGill account and read it on their website here. One of the biggest growth opportunities for your practice is […]

Closing the Gap: Adapt Your Practice to the New On-Demand Business Model

The Progressive Orthodontist magazine featured our article about evolving your practice to meet the expectations of today’s consumers. We talk about the gap that has grown between the orthodontist and the patient and how to close it. Click here to read the article (PDF) in the current issue of The Progressive Orthodontist. If you want to know […]

Don’t be Afraid to Try Something New at Your Practice!

The future is only scary if you’re not prepared for it. When I was running my orthodontic practice (not so long ago!), I made sure I was prepared for the future by learning the latest and greatest in technology. Not only the scanners and materials that helped me create thousands of beautiful smiles (it’s almost […]