Author Archive for: P&P Blogger
About P&P Blogger
Lon Cohen is a marketing expert, content creator, and reporter living on Long Island.
Entries by P&P Blogger
We can all agree that there’s nothing better than our existing patients. While they’re in our chairs, they’re a captive audience to our bad jokes and our great service. If we’ve done our jobs right, people leave the office with a healthy smile and a healthy appreciation for our practice. We already know that everything […]
When you put a name to a trend it can suddenly go viral. Take the concept of the Nanoinfluencer, for example. A recent New York Times article talked about the latest marketing scheme that companies have become queued into. Incentivizing everyday people with high engagement on social media to help reach their network of friends […]
We are smack dab in the middle of the holidays. You probably have a hundred things to think about and, hopefully, a hundred reasons to be joyous. Here at People & Practice we’re celebrating as well. Over the past few years we have had the pleasure of helping hundreds of practices become more digital savvy, […]
MTV famously launched, almost 40 years ago, tongue firmly in cheek by choosing “Video Killed the Radio Star” by The Buggles for their first video. As it turned out, MTV did not kill radio but it did significantly disrupt the music industry. It put rock stars into people’s living rooms like never before. Twenty-four hours […]
Do you have a mature practice but find that all your former referral sources are dying off, literally and figuratively? You have the latest equipment like a CBCT X-ray, iTero display, and you offer Invisalign but people still aren’t beating down your door for consultations. Other than that, things are great! “How can I bring […]
The McGill Advisory recently published our article in their monthly newsletter about how to use social media to increase your practice’s reach and convert more patients. You can read the full article below or log into your McGill account and read it on their website here. One of the biggest growth opportunities for your practice is […]
The Progressive Orthodontist magazine featured our article about evolving your practice to meet the expectations of today’s consumers. We talk about the gap that has grown between the orthodontist and the patient and how to close it. Click here to read the article (PDF) in the current issue of The Progressive Orthodontist. If you want to know […]
The future is only scary if you’re not prepared for it. When I was running my orthodontic practice (not so long ago!), I made sure I was prepared for the future by learning the latest and greatest in technology. Not only the scanners and materials that helped me create thousands of beautiful smiles (it’s almost […]
Want to have more potential patients convert into paying customers on day one? We analyzed the stats of hundreds of client practices across the country and assembled five proven strategies to increase patient starts. Talk turkey on the first visit Many orthodontists were taught that they don’t speak to patients about finances on the first […]
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.