Entries by P&P Blogger

Video Killed The Radio Star… Or Did It?

MTV famously launched, almost 40 years ago, tongue firmly in cheek by choosing “Video Killed the Radio Star” by The Buggles for their first video. As it turned out, MTV did not kill radio but it did significantly disrupt the music industry. It put rock stars into people’s living rooms like never before. Twenty-four hours […]

Let’s Talk Turkey About Your Practice!

Do you have a mature practice but find that all your former referral sources are dying off, literally and figuratively? You have the latest equipment like a CBCT X-ray, iTero display, and you offer Invisalign but people still aren’t beating down your door for consultations. Other than that, things are great! “How can I bring […]

The McGill Advisory: How To Increase Your Reach On Social Media To Convert More New Patients

The McGill Advisory recently published our article in their monthly newsletter about how to use social media to increase your practice’s reach and convert more patients. You can read the full article below or log into your McGill account and read it on their website here. One of the biggest growth opportunities for your practice is […]

Closing the Gap: Adapt Your Practice to the New On-Demand Business Model

The Progressive Orthodontist magazine featured our article about evolving your practice to meet the expectations of today’s consumers. We talk about the gap that has grown between the orthodontist and the patient and how to close it. Click here to read the article (PDF) in the current issue of The Progressive Orthodontist. If you want to know […]

Don’t be Afraid to Try Something New at Your Practice!

The future is only scary if you’re not prepared for it. When I was running my orthodontic practice (not so long ago!), I made sure I was prepared for the future by learning the latest and greatest in technology. Not only the scanners and materials that helped me create thousands of beautiful smiles (it’s almost […]

AAO Webinar: A Low Fee Model is Not Your Only Option

Earn CE credit in this free webinar on how to grow a high quality orthodontic practice using digital marketing hosted by People & Practice’s co-founder and CEO, Dr. Leon Klempner. A Low Fee Model is Not Your Only Option Date: December 12, 2018 Time: 07:30PM – 08:45PM Click here to register With downward pressure on fees, […]

Start With the Basics to Build Trust in Your Practice

Want to know the best way to discourage people from visiting your practice? Have inconsistent or worse plain out-of-date info listed on Google, Facebook and other online directories. In a recent study, BrightLocal.com found that more than 90% of consumers said they are frustrated when they find wrong information in online directories. More than 70% […]

READ: Meet the New Disruptors: Millennials!

The New York State Dental Journal, the flagship publication of the New York State Dental Association published our article on marketing to Millennials. The article titled “Meet the New Disruptors: Millennials!” talks about how the dental profession needs to learn to market to a new generation of decision-makers. There is a new generation of parents out […]