The traditional fee-for-service model in orthodontics has taken a huge beating lately, due to a number of disruptions to the profession. The latest was the pandemic that left many offices struggling to meet with patients and finding it difficult to sign up new cases while lockdowns were in place. Is a traditional practice still the […]
Author Archive for: P&P Blogger
About P&P Blogger
Lon Cohen is a marketing expert, content creator, and reporter living on Long Island.
In our podcast, The Survival Guide for Orthodontists, we speak with a wide variety of experts in the orthodontics field, frequently addressing extremely topical subjects affecting the industry right now. In our latest episode, we spoke with Stephen Kaufman, head of the Wright, Constable & Skeen LLP healthcare law group. Steve has been a lawyer […]
Did you know that most of your website visitors will not convert? Maybe. But do you know all the things you can do about it to increase conversion? Probably not. Dr. Leon Klempner and Amy Epstein, MBA, partners and co-founders of People & Practice recently gave a webinar sponsored by SmileSnap about website conversion – […]
Our latest podcast is a special one to address the coronavirus COVID-19 crisis and how it is affecting the orthodontic industry. Our industry relies on in-patient treatment to be effective – there is no getting around that. But we can help mitigate the impact it has on our patients as we practice safe social distancing […]
Changes to our specialty are all around us. Likewise, we have to change to ensure our practices continue to thrive. Many of our clients have been evaluating Dental Monitoring, a mobile monitoring solution that allows doctors to control the position and shape of a patients’ teeth remotely and continuously. The system is designed to work with […]
We just returned from the AAO 2019 Annual Session in Los Angeles and we are excited to share what we have learned. Yes, we were invited to give a lecture on practice marketing, but because this is the biggest orthodontic conference in the world, it was just as important for us to find out the […]
Are you an orthodontist wondering how to grow your practice in this fast-paced, competitive marketplace that seems to be changing every day? Our new podcast, The Survival Guide for Orthodontists is dedicated to making you the authority in orthodontics to prospective new patients in your community The next guest on our show is a biggie: […]
Smile Direct Club and Align will spend over $300,000,000 in advertising in 2019 targeting your future patients. Their message is simple – all orthodontics is the same. It does not matter whether you go to an orthodontist, general dentist or direct mail (DTC), the treatment will all be the same. Their message is that tooth […]
Special offer for 2019 AAO Annual Session attendees. Get a FREE in-person Marketing analysis for your practice and learn how People & Practice can increase referrals and patient starts. Los Angeles, CA, May 3-6, 2019. To schedule an appointment call us at 888.866.DOCS or email us at email@example.com. Don’t miss our lecture: Make the Three […]
We will be speaking at the 2019 AAO Annual Session.Topic: Make the 3 Changes For Your Practice To Thrive In This New Disrupted Economy. Details for our session:Monday, May 6, 2019 Time: 9:10am – 10:10am Room: LACC Petree C – Level 1 Description: Here’s the hard truth: It’s not necessarily increased competition from corporate dentistry, […]
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.