Watch the video above for CEO of People & Practice’s full answer to this important question. __ Why doesn’t my social marketing bring in new patients? The short answer is that you are not using all of the available marketing tools necessary. You need a coordinated combination of collecting multiple five-star public Google reviews, initiating […]
If you thought your practice was safe from on-line reviews, think again. With the announcement yesterday of the government allowing Yelp reviews for Federal Agencies, we’re entering a whole new world of on-line reputation management. Now that government agencies will be subject to frank, public on-line reviews, people of all demographics are going to be […]
Dr. Klempner was recently invited to contribute an article to Orthotown Magazine about importance of managing your practice’s online reputation. Click here to read the full article.
Dr. Klempner was recently invited to contribute an article to Orthodontic Products Magazine about the changing factors influencing the success of orthodontic practices today. Click here to read the full article.
Your reputation is your most important business asset. What are you doing to get your patients to publish great things about you and your practice on public review sites like Google and Yelp? Equally as important, what are you doing to help prevent your patients from writing negative reviews about you and your practice? A […]
I’ve been practicing orthodontics for over 35 years and have seen many changes in our field. But nothing I’ve experienced is like what’s happening in the online marketing industry. In one of my social media lectures I have a slide that says, “no one likes change… except a wet baby”. But in this arena, change is really […]
I’m fortunate enough to be invited to lecture to my colleagues on social media, and it provides me the opportunity to meet and talk with orthodontists across the country. I am always amazed at the number of my colleagues that don’t take advantage of even the most basic online marketing opportunities that are so readily […]
We are not only doctors, but also CEOs of a small business. As such, to be good managers we need to measure our effectiveness. A common metric in orthodontics is the new patient start ratio. We go to great lengths to create a “new patient experience” in order to “wow” them to enhance this metric. […]
