Why Doesn’t My Social Marketing Attract New Patients?

Watch the video above for CEO of People & Practice’s full answer to this important question.  __ Why doesn’t my social marketing bring in new patients? The short answer is that you are not using all of the available marketing tools necessary. You need a coordinated combination of collecting multiple five-star public Google reviews, initiating […]

Federal Agencies To Be Reviewed On Yelp! and What It Means for Your Private Practice

If you thought your practice was safe from on-line reviews, think again. With the announcement yesterday of the government allowing Yelp reviews for Federal Agencies, we’re entering a whole new world of on-line reputation management. Now that government agencies will be subject to frank, public on-line reviews, people of all demographics are going to be […]

Three Common Missed Opportunities in Social Media

I’m fortunate enough to be invited to lecture to my colleagues on social media, and it provides me the opportunity to meet and talk with orthodontists across the country.  I am always amazed at the number of my colleagues that don’t take advantage of even the most basic online marketing opportunities that are so readily […]

New Patients Starts – How To Shorten the Cycle

We are not only doctors, but also CEOs of a small business.  As such, to be good managers we need to measure our effectiveness. A common metric in orthodontics is the new patient start ratio.  We go to great lengths to create a “new patient experience” in order to “wow” them to enhance this metric. […]