Notice something different in your Google Search this week? You know that box on the right hand side of your search results that displays a local business? It’s changed. Google has upped its game. Instead of only relying on Google Reviews to present local businesses they’re now aggregating information from across the web and across […]
Author Archive for: jessie
About Jessie Pressman
Jessie heads up our reputation management practice, ensuring that our clients get more-- and better reviews. Jessie is a Theatre & Politics graduate of Brandeis University and prior to joining P&P, served in a leadership role at multiple technology companies.
At People & Practice we often find our clients are confused by the difference between Facebook Boosting and Facebook Advertising. Since they’re both paid advertising through Facebook, shouldn’t they do the same thing? Shouldn’t they have the capability of reaching the same target audiences? Unfortunately the answer is no. We thought it would be helpful […]
If your office is utilizing Facebook for its online marketing (and it should be!) you may be concerned about the rumors of a new “Dislike” button coming to the platform. As social media specialists for many orthodontic and dental practices across North America, we’ve given this some serious thought. While no one (except the inner […]
NPR reported on some interesting information regarding doctor reviews online via a partnership between ProPublica and Yelp. Yelp isn’t just for restaurants and stores anymore; its share of the review market in the healthcare industry is steadily growing, with 1.3 million health reviews collected to date. What’s interesting about this data is that overall, people […]
Game of Thrones and Google have something in common now: the Army of the Dead. Last Monday Google announced that it had disconnected Google+ Social from websites in regards to SEO impact from posts and is planning to phase out Google+ as a social platform altogether. That said, they’re keeping the Google+ Local functionality: that’s […]
People & Practice is a digital marketing company exclusively for doctors. We help to increase the quality of your new patient calls, encourage current patients to become brand influencers that refer you more and establish strong brand equity for your practice.