Entries by Jessie Pressman

Google Upped Its Review Game: Have You?

Notice something different in your Google Search this week? You know that box on the right hand side of your search results that displays a local business? It’s changed. Google has upped its game. Instead of only relying on Google Reviews to present local businesses they’re now aggregating information from across the web and across […]

When & Why We Recommend Boosting vs Facebook Ads

At People & Practice we often find our clients are confused by the difference between Facebook Boosting and Facebook Advertising. Since they’re both paid advertising through Facebook, shouldn’t they do the same thing? Shouldn’t they have the capability of reaching the same target audiences? Unfortunately the answer is no. We thought it would be helpful […]

New Research: NPR Reports that Online Reviews Can Make or Break Your Dental Practice

NPR reported on some interesting information regarding doctor reviews online via a partnership between ProPublica and Yelp. Yelp isn’t just for restaurants and stores anymore; its share of the review market in the healthcare industry is steadily growing, with 1.3 million health reviews collected to date. What’s interesting about this data is that overall, people […]

Game of Thrones and Google Have Something in Common

Game of Thrones and Google have something in common now: the Army of the Dead. Last Monday Google announced that it had disconnected Google+ Social from websites in regards to SEO impact from posts and is planning to phase out Google+ as a social platform altogether. That said, they’re keeping the Google+ Local functionality: that’s […]