Want to know the best way to discourage people from visiting your practice? Have inconsistent or worse plain out-of-date info listed on Google, Facebook and other online directories.
In a recent study, BrightLocal.com found that more than 90% of consumers said they are frustrated when they find wrong information in online directories. More than 70% of respondents said they had a negative experience because of incorrect local business information online. They are more more likely to blame the local business than the directory for inaccurate information and stop using a local business because of it. Details matter and the ball is in your court when it comes to making sure information people find out about your practice online is correct, accurate and up-to-date. We recently wrote about the importance of claiming your Google My Business listing and making sure your name, address and phone number data (AKA NAP) is filled out correctly. Click here to read that post.
You can also take these steps:
- Do a search for your business online and reach out to any place where your office shows up and make sure they have your practice info right
- Claim your Google My Business listing and update your NAP info
- Go into your Facebook Business page and fill in all the correct contact info making sure it matches your Google My Business listing
These are just a few basic but vital steps to ensure you are building trust in your practice. So fill out those contact fields on your Google My Business and Facebook pages and make sure they are up-to-date and consistent.
If you want to know more about how to supercharge your marketing and convert more patients, contact People & Practice today for a free marketing analysis, at 888.866.DOCS, or by email at firstname.lastname@example.org.