The Progressive Orthodontist magazine just published our feature story about how to survive as an independent practice without getting squeezed in the middle from above by large corporate Dental Service Organizations (DSOs) and from below by low-cost, so-called DIY orthodontics. Written by our co-founders, Dr. Leon Klempner and Amy Epstein, MBA, the main idea is to teach orthodontists how to break from the pack with a marketing program that differentiates a practice and attracts more qualified patients.
“As the orthodontic business model becomes increasingly competitive, prospective patients have many lower fee options. Traditional private fee for service practices are finding themselves squeezed in the middle, steadily losing market share. Large, corporate, DSOs and insurance companies are pushing down fees while overhead costs keep going up. Computer generated tooth straightening applications in the form of so-called do-it yourself orthodontics are commoditizing services into a point-and-click shopping experience. Adding to the burden is a surplus of competition and mounting debt that orthodontists need to carry in order to remain technologically competitive. Orthodontists are definitely feeling the pressure from every side.”
When you are finished reading the article, come back and read more marketing advice on our blog. For a free marketing analysis, contact People & Practice today at 888.866.DOCS, or by email at firstname.lastname@example.org.