Can the independent practice compete against DSOs commoditizing the business of dentistry? Is there a way to differentiate yourself so that your practice stands out amongst growing competition? Will patients see the value in your practice over a low-cost alternative?
The answer to all the above questions is YES. If you have the right marketing mix.
On the latest episode of Dr. Howard Farran’s podcast, Dentistry Uncensored, co-founder of People & Practice, Dr. Leon Klempner, talks about how his marketing agency gets his client’s practices to convert leads into patients. It’s a fascinating conversation about where the dental industry has been and where it’s going. More importantly, it’s about how the independant practitioner can not only survive but thrive in today’s marketplace.