How can the average orthodontic practice compete in a world where social media and online reviews have allowed consumers to take choosing an orthodontist into their own hands? Resources like Google Reviews, Yelp and Facebook have empowered patients to share their experiences and opinion of your practice with friends and neighbors at the push of a button – for better or for worse. That is why I started People & Practice, a team of digital marketing experts that specialize in specifically helping orthodontists understand the rules of the new marketing playbook. As a business owner or staff leader you have the power to help shape the message online about your practice, leading to more qualified patients coming through your door who are ready to accept your treatment plan.
We will be speaking at the AAO 2017 Annual Session in San Diego, CA at the San Diego Convention Center. The CE credit-certified session is called “The New Marketing Playbook: How to Grow Your Practice with a Digital Strategy” and will outline the pillars of a successful digital marketing strategy for orthodontists and how to best implement each. If you are attending the conference this year don’t miss this valuable class. Key takeaways will be how to:
- Identify an orthodontic practice’s target audiences and what works best to connect with each
- Determine the different elements of how a new patient chooses one practice over another
- Recognize which would be the most effective marketing vehicles for your orthodontic practice and how they interplay
The New Marketing Playbook: How to Grow Your Practice with a Digital Strategy
AAO 2017 Annual Session
San Diego Convention Center
San Diego, CA
Monday, April 24th, 4-5PM
Speaker: Leon Klempner DDS, CertOrtho
For more information about the conference click here.
Can’t make it to San Diego? Contact People & Practice for a consultation on how you can grow your practice with our proven integrated digital marketing program. Increase the quality of your new patient calls, transform existing patients into influencers and establish brand equity for your practice.
Email firstname.lastname@example.org or call 888-866-DOCS (3627)