If you thought your practice was safe from on-line reviews, think again. With the announcement yesterday of the government allowing Yelp reviews for Federal Agencies, we’re entering a whole new world of on-line reputation management.
Now that government agencies will be subject to frank, public on-line reviews, people of all demographics are going to be more in-tune to the world of on-line review sites like Yelp, Google+, Facebook, RateMDs and HealthGrades.
So what does this mean for your dental practice, your orthodontic practice, your veterinary practice? It means that more people will be aware of on-line reviews, more people will be looking at them before they go to your practice and more people will be leaving reviews themselves.
You can bet that Federal Agencies are going to be scrambling to put a system in place where they can address negative reviews, thank people for positive ones and use all that public feedback to improve.
How can you do the same? How can you protect yourself and manage your reputation online? Our go-to method, with our SmartReview TM system, is to regularly ask patients for feedback through a private portal. This allows your practice to intercept negative feedback before it goes public and follow up with positive feedback to encourage public reviews.
Don’t let government agencies beat you to the chase! If you haven’t thought about your on-line reputation yet, now is the time.
Reach out to us for a consultation on how you can improve your on-line reviews. We harness digital automation and combine it with a personalized, human touch to make your practice stand out.