I’m fortunate enough to be invited to lecture to my colleagues on social media, and it provides me the opportunity to meet and talk with orthodontists across the country. I am always amazed at the number of my colleagues that don’t take advantage of even the most basic online marketing opportunities that are so readily available. Here are the three easiest and least expensive marketing tips ignored by most of your colleagues:
1) Claim your Google+ Local business page
Google Places have been replaced by Google+ Local. This is Google’s entry into the social media arena and is very important for SEO (Search Engine Optimization) due to its integration with Google search, Google maps and Zagat. This is a free service and it’s very likely that orthodontists with an active Google+ social network presence will enjoy higher visibility and more online reviews than their competition. Click here for more details.
2) Set Up Google Alerts
Reputation management has always been important, but with online reviews it is now imperative. All orthodontists must continually monitor the web for all positive as well as potentially negative comments. I’ll discuss how to respond to negative reviews in another blog post, but the point is that you need to be the first, and not last to know. Fortunately, Google has a free service that will immediately email you whenever your name or office is mentioned. Click here to set up your Google alert.
3) Demand Geographic Exclusivity
Online social media marketing and search engine optimization (SEO) are currently recognized as crucial components of any orthodontic marketing plan. Let’s face it; this is a competition for patients. It makes no sense to hire a company that also represents your competition. There’s an inherent conflict of interest. However, most orthodontists are represented by companies that provide the identical services to their local competition. Orthodontists should demand geography exclusivity. Click here to find out if your location is available at People & Practice.